Behind the name…
Erica Loftus
CEO, OWNER
A Beaver County native, Erica earned her degree in Communications from Geneva College in 2006 and shortly thereafter fell in love with being engaged in the community. The majority of her career has been helping to define and grow non-profit organizations. As the President of the Beaver County Chamber of Commerce, she thrived on a balance of creativity and structure while managing and implementing various projects. Erica describes herself as a "Connector of Dots." Seeing the need for these abilities in the business community, Erica launched Nala Marketing in 2017 which aims to help organizations with "Connecting the Dots" through the development and management of marketing and social media needs. Erica is married and resides in the Pittsburgh suburbs with her husband and two pups, Xena & Honey.
Mary Lamb
COO & Social Media Strategist
Mary graduated from Villanova University in 2010, where she studied Communications, specializing in Media Production & minoring in Theatre. She went on to perform professionally in theatre & film for several years in the USA and Canada, before returning to her beloved hometown and combining her skill sets in Communications and the Performing Arts to work as a local radio host. Fun fact: Did you know radio was actually the first social media?! It’s no wonder she ended up at Nala Marketing! While in radio, Mary attended the Confer Radio Talent Institute and became a certified Radio Marketing Professional and was also one of their select few scholarship awardees. Also while working in radio, Mary built her own health & wellness business on the side and did much of it through social media marketing. She has a passion for helping others rise up whether it’s in their health & wellness, or in their place of business. Through her experience as a performer, radio host, & business owner combined with her background in Communications, Mary has seen firsthand the value of social media marketing and as such, jumps at every opportunity for continued education in the field. When you work with Mary, you can bet she’ll be efficient, fun, and be on top of the ever-changing best practices in the social media world.
On days off, Mary enjoys: yoga, songwriting, hiking, & playing with her nieces and nephews.
Mary began her time at Nala Marketing in May of 2021 as SOCIAL MEDIA STRATEGIST & RESIDENT REEL WIZ and quickly added value to our team.
Carly Evans
In May 2023, Carly proudly graduated from Penn State Behrend in Erie, PA with a degree in Marketing and a minor in Communications & Mass Media. Her academic journey has provided her with a strong foundation and led her to find her true passion in social media marketing.
Carly is a detail-oriented content creator with a mission to bring creativity and a unique touch to our clients’ digital strategies. Her journey in content creation is driven by the desire to think creatively and provide our clients with distinctive approaches to connect with their target audiences and showcase their personalities.
Through her lens and keyboard, she aspires to inspire, educate, and entertain. Whether it’s curating aesthetically pleasing feeds, editing captivating videos, or creating eye-catching visuals, Carly is dedicated to making an impact through content.
In addition to her work at Nala Marketing, Carly also works at Audacy Pittsburgh, where she is a Promotions Assistant for KDKA News Radio, 93.7 The Fan, Y108, 100.7 Star, and WAMO. This role allows her to connect with her community and represent the radio at various events, concerts, football games, etc.
When she’s not behind the screen or at the station, Carly enjoys thrifting, seeking out new coffee shops and restaurants, playing with her cat Daisy, and spending quality time with friends & family.
Nala Loftus
6.10.14 - 6.3.21
NAMESAKE & IMAGE RELATIONS
200 pounds of pure English Mastiff, #NalaGirl was born June 10, 2014 and crossed the rainbow bridge on June 3, 2021. She joined the Loftus family in September of 2014 and it did not take her long to make her mark as the family (and company) mascot.
Nala Loved:
• Front yard people watching
• Taking all of the neighbor’s tennis balls
• Carrots & Green beans